On the heels of some thing big. Air is now visible through the outsole.
When it comes to Air, Nike designers know bigger is better, so they develop an even larger Airbag, using a still emerging technology called "blow molding". Consumers are now able to see Visible Air through a 180 degree "window" that wraps around the outsole. The shoe debuts with a series of print ads featuring works by internationally renowned artists.
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